• Host Country, Korea
    Korea is situated on the Korean Peninsula, which spans 1,100 kilometers north to south. The Korean Peninsula lies on the north-eastern section of the Asian continent, where the oceans to east of Korean are joined by the western-most parts of the Pacific. The peninsula shares its northern border with China and Russia. To the east is the East Sea, beyond which neighboring Japan lies. To the west is the Yellow Sea. In addition to its mainland, Korea includes some 3,200 islands. Mountains cover 70% of Korea's land mass, making it one of the most mountainous regions in the world. South Korea’s 99,500sq.km is populated by 47.9 million people. Administratively, the Republic of Korea consists of nine provinces.
    Host City, Seoul
    Located to the west of the central region of the Korean Peninsula, Seoul, the capital city of the Republic of Korea, has been the center of the country in its long history from the prehistoric era to the present day. Now in its 600th year of official history, Seoul is a city where Korea’s traditional and modern cultures coexist. The city lies in a natural basin, surrounded by a series of mountains and hills, and its grandeur and magnificent scenic beauty makes it one of the most attractive metropolitan cities of the world. Aside from bustling pace of life and modern architecture, a number of invaluable cultural assets in Seoul take pride in its long history. The Jongmyo Shrine and Changdeok Palace have been added to UNESCO’s list of cultural heritage.
    Han Style
    In Asia, the 80's were a time for “ Hong Kong noir”, whereas the 90's were more an age of Japanese animation. As we continue into the 2000s, Korean music and dramas continue to hit all the right notes. Interest in Korea, triggered by the success of leading Korean dramas and popular music, has escalated to include a host of other aspects of Korean culture, such as hangeul (Korean alphabet), hansik (Korean food), hanbok (traditional clothing), hanok (traditional Korean houses), hanji (traditional Korean paper), as well as Korean music. In Korea , the aforementioned six cultural symbols are collectively referred to as “Han Style”. Similar in nature to Japan , as represented by the kimono (traditional dress), sushi (rice rolls), and samurai (warriors in Japanese history), the image of Korea is based on its own unique traditions including hanbok, kimchi, hangeul, hanji, hanok, and Korean music.